Quantity of Information and Information Display Type as...

Quantity of Information and Information Display Type as Predictors of Consumer Choice of Product Brands

PATTON, W. E.
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Volume:
15
Language:
english
Journal:
Journal of Consumer Affairs
DOI:
10.1111/j.1745-6606.1981.tb00693.x
Date:
June, 1981
File:
PDF, 737 KB
english, 1981
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