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Exploring the brand’s world-as-assemblage: the brand as a market shaping device
Onyas, Winfred Ikiring, Ryan, AnnmarieVolume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2014.977333
Date:
January, 2015
File:
PDF, 309 KB
english, 2015