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Product-Type Moderating Effects on Short-Term Demand for Reduced Price Convenience Goods
Meloche, Martin S., Calantone, Roger J., Delene, Linda M.Volume:
4
Language:
english
Journal:
Journal of Food Products Marketing
DOI:
10.1300/J038v04n01_05
Date:
April, 1997
File:
PDF, 607 KB
english, 1997