When is Advertising Advertising? Comparing Responses to...

Journal of Current Issues & Research in Advertising 2007 / 03 Vol. 29; Iss. 1

When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media

Dahlén, Micael, Edenius, Mats
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Volume:
29
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2007.10505206
Date:
March, 2007
File:
PDF, 1.15 MB
english, 2007
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