Cause-Related Marketing: Factors Promoting Campaign...

Journal of Current Issues & Research in Advertising 2014 / 01 Vol. 35; Iss. 1

Cause-Related Marketing: Factors Promoting Campaign Evaluations

Folse, Judith Anne Garretson, Grau, Stacy Landreth, Moulard, Julie Guidry, Pounders, Kathrynn
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Volume:
35
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2014.866847
Date:
January, 2014
File:
PDF, 651 KB
english, 2014
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