How does brand misconduct affect the brand–customer...

Journal of Business Research 2015 / 04 Vol. 68; Iss. 4

How does brand misconduct affect the brand–customer relationship?

Hsiao, Chih-Hui, Shen, George C., Chao, Pei-Ju
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Volume:
68
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2014.11.042
Date:
April, 2015
File:
PDF, 427 KB
english, 2015
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