Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation
Conduit, Jodie, Matanda, Margaret Jekanyika, Mavondo, Felix T.Volume:
30
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2014.909513
Date:
October, 2014
File:
PDF, 405 KB
english, 2014