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A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis
Lee, Taejun (David), Chung, Wonjun, Taylor, Ronald E.Volume:
25
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876041111129146
Date:
May, 2011
File:
PDF, 390 KB
english, 2011