[IEEE 2007 International Conference on Service Systems and Service Management - Changdu, China (2007.06.9-2007.06.11)] 2007 International Conference on Service Systems and Service Management - Virtual Experiential Marketing Practices: An Examination of the Moderating Effects
Chen, Ja-Shen, Liu, Josephine Chu-ChiYear:
2007
Language:
english
DOI:
10.1109/icsssm.2007.4280122
File:
PDF, 239 KB
english, 2007