Does a differentiation strategy lead to more sustainable...

Management Decision 2014 / 06 Vol. 52; Iss. 5

Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?

D. Banker, Rajiv, Mashruwala, Raj, Tripathy, Arindam
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Volume:
52
Language:
english
Journal:
Management Decision
DOI:
10.1108/MD-05-2013-0282
Date:
June, 2014
File:
PDF, 292 KB
english, 2014
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