Marketing a U.S. University to International Students:...

Journal of Marketing for HIGHER EDUCATION 2006 / 10 Vol. 16; Iss. 1

Marketing a U.S. University to International Students: Which Approach Is Best–Standardization, Adaptation, or Contingency? An Investigation of Consumer Needs in Seven Countries

Shah, Abhay, Laino, Heidi
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Volume:
16
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/J050v16n01_01
Date:
October, 2006
File:
PDF, 681 KB
english, 2006
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