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Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela, Merunka, Dwight, Shakaib Akram, MuhammadVolume:
6
Language:
english
Journal:
International Journal of Emerging Markets
DOI:
10.1108/17468801111170329
Date:
September, 2011
File:
PDF, 241 KB
english, 2011