The impact of multiple strategic marketing processes on...

Journal of Strategic Marketing 2001 / 01 Vol. 9; Iss. 3

The impact of multiple strategic marketing processes on financial performance

Stratis, George, Powers, Thomas L.
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Volume:
9
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/713775739
Date:
January, 2001
File:
PDF, 286 KB
english, 2001
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