브랜드경영시스템과 마케팅믹스활동이 브랜드성과에 미치는 영향에 관한 연구

Journal of Global Academy of Marketing Science 2005 / 07 Vol. 15; Iss. 2

브랜드경영시스템과 마케팅믹스활동이 브랜드성과에 미치는 영향에 관한 연구

Tak, Cho Byoung, Lee, Jin Yong, Park, Seong Yong, Lee, Jae Hyung
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Volume:
15
Language:
english
Journal:
Journal of Global Academy of Marketing Science
DOI:
10.1080/12297119.2005.9707483
Date:
July, 2005
File:
PDF, 2.27 MB
english, 2005
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