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Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Chandon, Pierre, Morwitz, Vicki G., Reinartz, Werner J.Volume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.69.2.1.60755
Date:
April, 2005
File:
PDF, 143 KB
english, 2005