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A New Kind of Marketing: Creating Micro-Niches Using Resonance Marketing
Friedman, Hershey, Lopez-Pumarejo, Tomas, Friedman, Linda WeiserVolume:
6
Language:
english
Journal:
Journal of Internet Commerce
DOI:
10.1300/J179v06n01_05
Date:
October, 2008
File:
PDF, 1.16 MB
english, 2008