The dimensions of storytelling by retail salespeople

The International Review of Retail Distribution and Consumer Research 2014 / 03 Vol. 24; Iss. 2

The dimensions of storytelling by retail salespeople

Gilliam, David A., Flaherty, Karen E., Rayburn, Steven W.
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Volume:
24
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2013.849611
Date:
March, 2014
File:
PDF, 124 KB
english, 2014
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