Advertising to the beat: An analysis of brand placements in...

Journal of Marketing Communications 2014 / 09 Vol. 20; Iss. 5

Advertising to the beat: An analysis of brand placements in hip-hop music videos

Burkhalter, Janée N., Thornton, Corliss G.
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Volume:
20
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2012.710643
Date:
September, 2014
File:
PDF, 203 KB
english, 2014
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