UK building society diversification into estate agency...

Journal of Strategic Marketing 1995 / 06 Vol. 3; Iss. 2

UK building society diversification into estate agency 1987–1992: a case study of risk minimization and experimental strategies

Dewhirst, John P., Thwaites, Des
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Volume:
3
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652549500000006
Date:
June, 1995
File:
PDF, 1.22 MB
english, 1995
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