Establishing Profitable Customer Loyalty for Multinational...

Journal of International Marketing 2013 / 03 Vol. 21; Iss. 1

Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework

Kumar, V, Sharma, Amalesh, Shah, Riddhi, Rajan, Bharath
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Volume:
21
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.12.0107
Date:
March, 2013
File:
PDF, 180 KB
english, 2013
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