Advertising Strategy in China

Journal of International Consumer Marketing 2002 / 07 Vol. 15; Iss. 1

Advertising Strategy in China

Erevelles, Sunil, Morgan, Fred, Buke, Ilkim, Nguyen, Rachel
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Volume:
15
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v15n01_06
Date:
July, 2002
File:
PDF, 669 KB
english, 2002
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