Social marketing and social influences: Using social...

Journal of Marketing Management 2010 / 12 Vol. 26; Iss. 13-14

Social marketing and social influences: Using social ecology as a theoretical framework

Collins, Katie, Tapp, Alan, Pressley, Ashley
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Volume:
26
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2010.522529
Date:
December, 2010
File:
PDF, 368 KB
english, 2010
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