Exercises of power in marketing channel dyads: Power...

The International Review of Retail Distribution and Consumer Research 2006 / 02 Vol. 16; Iss. 1

Exercises of power in marketing channel dyads: Power advantage versus power disadvantage

Zhuang, Guijun, Herndon, Neil C., Zhou, Nan
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Volume:
16
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593960500453344
Date:
February, 2006
File:
PDF, 261 KB
english, 2006
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