![](/img/cover-not-exists.png)
The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies
Blankson, Charles, Kalafatis, Stavros P.Volume:
20
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725704773041113
Date:
February, 2004
File:
PDF, 350 KB
english, 2004