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Key Account Management Orientation and Its Implications: A Conceptual and Empirical Examination
Gounaris, Spiros, Tzempelikos, NektariosVolume:
20
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1080/1051712X.2012.690173
Date:
January, 2013
File:
PDF, 284 KB
english, 2013