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How Customer Lifetime Value Is Changing How Business Is Managed
Keiningham, Timothy L., Aksoy, Lerzan, Bejou, DavidVolume:
5
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1300/J366v05n02_01
Date:
October, 2006
File:
PDF, 575 KB
english, 2006