The Portrayal of Men and Women in American Television Commercials
McArthur, Leslie Zebrowitz, Resko, Beth GabrielleVolume:
97
Language:
english
Journal:
The Journal of Social Psychology
DOI:
10.1080/00224545.1975.9923340
Date:
December, 1975
File:
PDF, 660 KB
english, 1975