Strategic marketing research
Bijmolt, Tammo H. A., Frambach, Ruud T., Verhallen, Theo M. M.Volume:
12
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1996.9964402
Date:
January, 1996
File:
PDF, 1.09 MB
english, 1996