The ‘Spanglification’ of Advertising Campaigns in Hispanic...

Journal of Marketing Communications 2005 / 12 Vol. 11; Iss. 4

The ‘Spanglification’ of Advertising Campaigns in Hispanic Media? A Comparison of Approaches in Spanish‐only and Dual Language Magazines

Callow, Michael, Gibran Mcdonald, C.
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Volume:
11
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/0144619052000345619
Date:
December, 2005
File:
PDF, 266 KB
english, 2005
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