Building a Services Brand: Stages, People and Orientations

Service Industries Journal 2003 / 05 Vol. 23; Iss. 3

Building a Services Brand: Stages, People and Orientations

de Chernatony, Leslie, Drury, Susan, Segal-Horn, Susan
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Volume:
23
Language:
english
Journal:
The Service Industries Journal
DOI:
10.1080/714005116
Date:
May, 2003
File:
PDF, 144 KB
english, 2003
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