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[IEEE 2011 International Summer Conference of Asia Pacific Business Innovation and Technology Management (APBITM) - Dalian, China (2011.07.10-2011.07.12)] 2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management - The effect of product attractiveness, word of mouth and product quality in elevating the impulsive buying behavior of Garuda Peanut in Surabaya
Surjaputra, Ronald, Williem,Year:
2011
Language:
english
DOI:
10.1109/apbitm.2011.5996291
File:
PDF, 136 KB
english, 2011