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Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less
Tavassoli, Nader T., Sorescu, Alina, Chandy, RajeshVolume:
51
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0435
Date:
December, 2014
File:
PDF, 261 KB
english, 2014