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Comparative Advertising in India: A Content Analysis of English Print Advertisements
Kalro, Arti D., Sivakumaran, Bharadhwaj, Marathe, Rahul R.Volume:
22
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2010.505887
Date:
September, 2010
File:
PDF, 194 KB
english, 2010