Examining the influence of different levels of...

Journal of Marketing Management 2014 / 06 Vol. 30; Iss. 7-8

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

Wyllie, Jessica, Carlson, Jamie, Rosenberger, Philip J.
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Volume:
30
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.838988
Date:
June, 2014
File:
PDF, 236 KB
english, 2014
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