Non‐Recognition of Print Advertising: Emotion Arousal and...

Journal of Marketing Communications 2007 / 03 Vol. 13; Iss. 1

Non‐Recognition of Print Advertising: Emotion Arousal and Gender Effects

Baird, Thomas R., Wahlers, Russell G., Cooper, Crystal K.
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Volume:
13
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260600942616
Date:
March, 2007
File:
PDF, 326 KB
english, 2007
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