The mediating role of new product development in the link between market orientation and organizational performance
Langerak, Fred, Hultink, Erik Jan, Robben, Henry S. J.Volume:
15
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540701525948
Date:
September, 2007
File:
PDF, 388 KB
english, 2007