Exploring consumer brand name equity

Exploring consumer brand name equity

Abimbola, Temi, Griff Round, D.J., Roper, Stuart
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Volume:
46
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561211230115
Date:
July, 2012
File:
PDF, 266 KB
english, 2012
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