The Essence Of Business Marketing Theory, Research, and...

Journal of Business-to-Business Marketing 2008 / 05 Vol. 15; Iss. 2

The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing

Lichtenthal, J. David, Mummalaneni, Venkatapparao, Wilson, David T.
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Volume:
15
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1080/15470620802020135
Date:
May, 2008
File:
PDF, 434 KB
english, 2008
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