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Leveraging Trends in Online Searches for Product Features in Market Response Modeling
Du, Rex Yuxing, Hu, Ye, Damangir, SinaVolume:
79
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.12.0459
Date:
January, 2015
File:
PDF, 275 KB
english, 2015