Intimacy or intrusion? The privacy dilemma for relationship...

Journal of Marketing Management 1997 / 08 Vol. 13; Iss. 6

Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets

O'Malley, Lisa, Patterson, Maurice, Evans, Martin
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Volume:
13
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1997.9964492
Date:
August, 1997
File:
PDF, 1.30 MB
english, 1997
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