An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
Sivadas, Eugene, Dwyer, F. RobertVolume:
64
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.64.1.31.17985
Date:
January, 2000
File:
PDF, 147 KB
english, 2000