Does head office involvement matter in product development?

Journal of Marketing Management 1993 / 10 Vol. 9; Iss. 4

Does head office involvement matter in product development?

Johne, Axel, Vermaak, Leon
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Volume:
9
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1993.9964249
Date:
October, 1993
File:
PDF, 681 KB
english, 1993
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