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What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, RaffaeleVolume:
68
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2014.11.006
Date:
June, 2015
File:
PDF, 696 KB
english, 2015