Talking straight about competitive strategy

Journal of Marketing Management 1992 / 07 Vol. 8; Iss. 3

Talking straight about competitive strategy

Mathur, Shiv Sahai
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Volume:
8
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1992.9964192
Date:
July, 1992
File:
PDF, 1.31 MB
english, 1992
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