The Impact of Congruity and Country Image on Global Brand...

Journal of International Consumer Marketing 2013 / 03 Vol. 25; Iss. 2

The Impact of Congruity and Country Image on Global Brand Alliance Evaluation

Hao, Andy Wei, Hu, Michael Y., Bruning, Edward R., Liu, Xin
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Volume:
25
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2013.759045
Date:
March, 2013
File:
PDF, 200 KB
english, 2013
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