Collective-conflictual value co-creation: A strategic...

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Collective-conflictual value co-creation: A strategic action field approach

Laamanen, M., Skalen, P.
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Language:
english
Journal:
Marketing Theory
DOI:
10.1177/1470593114564905
Date:
December, 2014
File:
PDF, 247 KB
english, 2014
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