Exploring the performativity of marketing: theories,...

Journal of Marketing Management 2015 / 01 Vol. 31; Iss. 1-2

Exploring the performativity of marketing: theories, practices and devices

Mason, Katy, Kjellberg, Hans, Hagberg, Johan
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Volume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2014.982932
Date:
January, 2015
File:
PDF, 355 KB
english, 2015
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