Marketing capability—A key success factor in small...

Marketing capability—A key success factor in small business?

Möller, Kristian, Anttila, Mai
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Volume:
3
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.1987.9964038
Date:
January, 1987
File:
PDF, 1.10 MB
english, 1987
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