Leading the Way in New Product Introductions: Publicity's Message Sequencing Success With Corporate Credibility and Image as Moderators
Ivanov, Bobi, Sims, Jeanetta D., Parker, Kimberly A.Volume:
25
Language:
english
Journal:
Journal of Public Relations Research
DOI:
10.1080/1062726X.2013.795862
Date:
November, 2013
File:
PDF, 2.27 MB
english, 2013