Using Global Positioning Systems as a Marketing Tool: An Analysis of U.S. Consumers' Use and Perceptions
Cobanoglu, Cihan, Ciccarelli, Silvia, Nelson, Robert R., DeMicco, Fred J.Volume:
19
Language:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2010.493069
Date:
July, 2010
File:
PDF, 213 KB
english, 2010